Gone fishing. We build the AI that runs your business while you're not there.
What's eating your week?
9:02
Tuesday 14 October
Call from 0412 ··· ··· answered. Blocked drain, Brunswick. Booking it now.
9:02, Tuesday. You're on the water. The phone rings, and it isn't yours to answer.
Hi, I've got a blocked drain, can someone come today?
Sorry to hear that. Is it backing up inside, or just slow?
Backing up in the laundry
Right, that's urgent. I can do Thursday 2:30, or tomorrow 8am?
Thursday
Booked. Thursday 2:30, Brunswick. Sam will text when he's on the way.
It talks the way you would. Two questions, one offer, done.
Done 3:40pm · Invoice 1042 sent
Thursday 2:30. In your calendar before you've cast.
$4,800
- Thu 16Sent, with a pay link
- Day 14Overdue. Nudge one, polite, invoice attached.
- Day 21Nudge two: "just checking this hasn't slipped through"
- Day 22Paid. Matched in your accounts.
- To you"$4,800 in. Two still out, chasing."
Job done, invoice sent. Day 14 it chases. Day 21 it chases again. You never open the software.
Morning. Last week: 14 jobs, $31k invoiced, $27k in the bank. Henderson paid.
Ads: 22 leads at $41. Variant C is winning, A and B are off.
Needs you: 1. The Hendersons want a quote for something bigger. Say yes or no and I'll do the rest.
Nothing else needs you this week.
Monday, 6:12am. One page. One decision.
"Blocked drain? Same-day plumber."
$52 a leadPaused"Brunswick plumbers, 5 stars."
$47 a leadPaused"We answer. We turn up. 2:30 Thursday?"
$38 a leadWinner · next test queuedThree ads a week go head to head. The loser gets switched off. Nobody had a meeting.
- 9:02 Call answered, Brunswick
- 9:03 Booked Thu 2:30
- 3:41 Invoice 1042 sent
- Day 22 1042 paid, matched
- Mon Report sent
- Mon Ad C wins, A and B paused
All of it, on one board. Phones, calendar, money, ads. It runs. You look when you like.
6:14
Monday 20 October
Your week's in your inbox. One thing needs you. The rest is done.
That was one job. Every job goes like this. Book the call
Whatever's eating your week, we've probably already built it.
Bring the thing you haven't told anyone about because it sounds too ambitious. That one's usually the best build. You still won't have to run it.
Fixed price. Agreed before we start.
One call.
You tell us what's eating your week. We tell you what we'd build first, and what it costs. One number, in writing, before we start.
We build it.
Wired into the tools you already use. The first week it drafts and you approve. The second week it runs alone.
You go fishing.
We stay on and keep it running. If it still needs you, it isn't finished, and that's on us, not you.
Photo to come: the hand-written "Gone Fishing" sign, on a real door.
Photo to come: Cal.
Calum Buchanan.
Melbourne. Ran the systems behind a services business, the phones, the invoices, the marketing, the reporting, and spent the last few years handing them to AI that works. This is that, for yours.